Data-Driven Digital Performance Marketing

High-ROI multichannel growth marketing, programmatic advertising, paid search, and conversion engineering.

Core Capabilities & Engineering Deliverables

• Omnichannel Growth Strategy

  Coordinated customer acquisition across paid search, social media, retargeting, email, and organic inbound funnels.

• Conversion Rate Optimization (CRO)

  Rigorous A/B split testing of landing pages, value propositions, and checkout workflows to maximize return on ad spend.

• Server-Side Tracking & Attribution

  First-party cookie architectures, Google Tag Manager Server-Side, Meta Conversions API (CAPI), and GA4 custom event tracking.

• Customer Acquisition Cost (CAC) Reduction

  Algorithmic audience refinement, negative keyword pruning, and high-converting creative fatigue mitigation.

Commercial Delivery Standards & Assurance

• First-Party Server-Side Tracking & CAPI Setup
• Full-Funnel Multichannel Paid Advertising Strategy
• A/B Split Testing & High-Conversion Landing Page Audits
• Real-Time Executive KPI Dashboard & Attribution Reporting
• Dedicated Account Strategist & Weekly Sprint Reviews

Frequently Asked Questions

What advertising channels do you manage?

We manage Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and programmatic display.

How do you track attribution accurately after iOS 14.5 and cookie restrictions?

We implement server-side tracking, Meta Conversions API (CAPI), Google Enhanced Conversions, and first-party data architecture to capture 98%+ of conversions without relying on third-party cookies.